Role of Media in Developing Political Perceptions of the People

Abstract

This research paper analyzes the role of Pakistani electronic media in creating political awareness and developing political perceptions of the people. With the advent of modern technology, the electronic media has provided more opportunities for the common man in connection with government’s policies and obligations, state tasks, and human rights. All the above narrated developments have taken place due to electronic media. This paper starts with a review of role of electronic media that attempts to explain that how electronic media can play its role in creating political awareness among people and educate people politically. A convenient sample of 120 respondents was collected from the both sides with equal representation of both male, female and a well-structured questionnaire was administrated using face to face data collection techniques. The findings reveal that majority of the people rely on electronic media for political news and it influences people’s perceptions and they are becoming politically aware by the media.